Student videos have changed music, according to new research, as video games have been a boon for the arts in Australia.
The findings from Australian National University (ANU) and the University of Melbourne were published in the Journal of Music, Theory and Culture.
The research, which looked at more than 100 music videos released from 2012 to 2016, found that, for the most part, the audience for music videos grew as the games became more popular, while the audience also declined in terms of the quality of music in the video.
In fact, music video views declined by around 20 per cent over the period, with video views on average declining by nearly 50 per cent, according the ANU report.
While it was a positive trend, the research did suggest that the growth of video games in Australia had not led to a similar decline in the quality or quantity of music videos.
Instead, the study found that video games had resulted in a decline in music videos, which could be attributed to video games’ influence on video game culture and the popularity of new genres such as hip hop and EDM.
“Music videos were a big part of the video game community in Australia in the early 2000s, with the majority of them appearing on YouTube,” said ANU Music and Media Professor John P. Collins, one of the authors of the paper.
“We now know that the video games they play have a similar effect on the audio and video content, and the effect of music on the music video is a result of these genres, so it seems that these video games could have had an impact on music video quality.”
The researchers say that it’s important to remember that the audience of video game music videos was not the same as the audience watching other music videos in Australia, which were also predominantly video games.
“There was a shift towards younger audiences for music video videos in general and specifically video games, and that’s one of our main findings in this paper,” Professor Collins said.
“These games have increased their influence over the music and video industry, so there’s a risk that there might be a shift in how people view music video music videos as well.”
Professor Collins also said that music videos could become a source of new forms of media in the future.
“We’re already seeing the birth of new music videos that are not games, that can be made without the need to be tied to a game.
It’s a huge opportunity for us to see how these new forms can work in a way that’s more relevant and is more entertaining to the people who watch them,” he said.