Posted February 24, 2018 06:01:00 The future of music videos may lie in an age of “instant” videos.
Aussie music experts are predicting the industry will be dominated by one or two channels in the coming years.
While that may be the case, they say it will not be a one-size-fits-all model.
“We are going to have to get some people who can get on a camera and make videos that are truly viral, which means something new to the world,” said James Cook, who runs a YouTube channel that includes music videos.
“But it is also going to be the world’s most popular sport, which is going to make it really important to create videos that people are watching in a very short amount of time.”
But while YouTube has been a major influence on Australian music, it has also helped create some of the country’s biggest stars.
“YouTube has done a great job in terms of what we have to offer,” said Mr Cook.
“It has really been able to change the music industry.”
For the first time in more than two decades, Australia’s population is projected to grow by more than one-third to 13.6 million people, up from 11.5 million in 2020.
The rise has been driven in part by the arrival of baby boomers, who have grown up with music videos and want to play them as often as possible.
But while music videos have become a staple in TV commercials and on social media, they have also been on the rise in video game music videos, with millions of people playing Guitar Hero and Halo.
A lot of that is driven by people watching video game videos on their smartphones.
“They don’t have to wait to play the music,” Mr Cook said.
“In the last 10 years or so we’ve seen a huge increase in mobile gaming, where you’ve got a smartphone in your pocket, and you’re sitting there playing the game, and that’s all you can do.”
A lot more people are going into gaming now than ever before, and they want to be playing.
“That’s where we’re going to see some of these big changes take place,” Mr Brown said.